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Small Business Success

The Top 10 Reasons Why Small Businesses Fail (according to Michael Gerber)

1.
Lack of management systems - systems are the key to creating a business that works… without you having to be there. This in turn will allow you to work 'on' the business, increase the value of your business, ensure your customers get a consistent level of service and motivate your people.
 
2.
Lack of vision and purpose by principals - 'where is the business heading?'
 
3.
Lack of financial planning and review - it is essential to have access to regular management information and hold regular board meetings.
 
4.
Over-dependence on specific individuals in the business - develop your business around 'functions', not 'people'. If specific individuals are vital to your business, ensure that you have key man insurance in place.
 
5.
Poor market segmentation and strategy - Do you know who you want to market to (type of customer) and, how you want to portray your business in the marketplace (e.g. the cheapest or a premium product/service)?
 
6.
Lack of knowledge about the market and competition - Do you undertake market research and competitor analysis? For example, chocolates used to be a popular gift, but they are now being replaced by wine, flowers and gift vouchers.
 
7.
Failure to establish or communicate company goals - communication is one of the keys to motivating your people.
 
8.
Absence of a standardised quality program
 
9.
Inadequate capitalisation or lack of funds - Cash flow is all-important for a business. Many profitable businesses fail due to lack of cash.
 
10.
Owners concentrating on the technical, rather than strategic, work at hand - are you running a business, or are you self-employed?
There Are 3 Parts of Business Development

1.
Innovation - by recognising that it is not the commodity that demands innovation but the process by which it is sold, the franchisor aims his innovative energies at the way in which his business does business. You will only ever come up with the innovations when you work ON your business.
 
2.
Quantification - without it, how would you know that the innovation worked? Remember, what you can measure you can manage. You must measure everything that you do.
 
3.
Orchestration - the elimination of discretion, or choice, at the operating level of your business. You need a system…
According to Michael Gerber, There Are 4 Systems

How we do it here - differentiation from everybody else
How we recruit, hire and train people to do it here
How we manage here - management system
How we change it here - this is never-ending… things must continually change

Are all of these in your 'Systems Manual'?

The 7 Point Plan For Growing Your Business

1.
Visualisation of your own personal primary aim - what do you want from your life?
 
2.
Your strategic objective - how should your business look when its finished?
 
3.
Organisation development - creation of an organisation chart
 
4.
Management development - management system (intention/attention)
 
5.
People development - create a game people want to play. People are your biggest asset.
 
6.
Marketing development - demographics (who buys), psychographics (why they buy)
 
7.
Systems development
- soft systems - scripting, words, letters that greet people
- hard systems - physical systems
- information systems - to know how well things are working